Pricing and profit margin calculator

Find a sale price from costs, fees and your target profit margin.

Prices, costs and fees are before VAT and income tax. The percentage fee applies to pre-VAT sales; include associated unit expenses in the cost.

Calculation result

Complete the fields and select Calculate result. Enter 0 for costs that do not apply.

Calculated from your inputs. Figures are not saved or imported from your books. All amounts are in ILS. Results are rounded to two decimal places.

How is it calculated?

Sale price equals cost divided by 1 minus the target margin and fee rate, expressed as fractions. Margin is measured against sales, not as a markup on cost.

Worked example

A cost of ILS 60, a 30% target margin and a 10% fee give a sale price of ILS 100: ILS 10 in fees and ILS 30 in profit.

Common questions

How does margin differ from markup?

With an ILS 80 cost and ILS 100 sale price, margin is 20% of sales while markup is 25% of cost. This calculator uses margin.

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