How is it calculated?
Apply the discount to the sale price, then compare unit profit before and after it. Required sales growth is original unit profit divided by discounted unit profit, minus 1.
Worked example
An ILS 100 price and ILS 60 cost give ILS 40 profit. A 10% discount reduces profit to ILS 30; approximately 33.33% more units are needed to maintain profit.
Common questions
Can more sales always compensate for a discount?
Only when the discounted unit still earns a positive profit. If the price equals or falls below cost, selling more cannot restore the original profit.